Excellent article on how to incorporate QR codes into labels to improve market responses

Improving QR code scans

Improving QR code scans

There is an excellent article in the March 2012 edition of Labels & Labeling on “Improving QR code scans”.  QR codes have been a regular feature of this blog as they are proving very popular with marketeers to drive visitors to smart phone optimised websites at the point of purchase. If you use static or variable QR barcodes in your self adhesive labels to improve response rates, then you will appreciate these tips.  You can download the article here.