One of the most powerful technologies we have benefited from at Mercian Labels is a powerful custom built database that allows us to analyse buying trends amongst our customers. We presented some of these recently at the BPIF Labels Event in late 2011, and after further analyses we are making a small but important change to our market offer.
Over the past decade our “Mercian Labels” business division has evolved considerably to the point where we are known as the market leader in short run labelling for UK businesses. With the increasing market driven growth in the benefits of digital labelling, its clear that many of our customers don’t see us as just a short run specialist, but instead select Mercian Labels as their labelling partner for a much greater variety of work on the basis of our expertise and flexibility to quickly manufacture and deliver many different designs of labelling. This is great news for both us and our customers, but does move us slightly away from being just simply ‘short run’ specialists to a larger businesses that is growing more and more key accounts in multi design labelling, taking advantage of the benefits of our investments in digital labelling technology.
We have therefore decided to refocus our USP as ‘The Premier Multi Design Label Printing Specialists for UK Businesses’ to reflect this customer driven change. We will of course still undertake a large number of short run labelling jobs, but it is clear that Mercian Labels’ continued growth has taken it to a new area of speciality in multi design labels. Our website has been updated accordingly. Onwards and upwards!