We are pleased to support Tarsus to launch their first Label Summit Africa which will take place on 19 – 20 March 2012 in Cape Town. Mercian Labels are an invited speaker to talk about our successes in short run labelling in the UK, and we will present on:
“3 weeks to 3 hours” – a case study of how online marketing transformed a short run label printing business model.
- Experiences of organic and PPC online marketing over the past decade
- Changing market demands, run lengths and lead times
- Business processes needed to handle large volumes of small custom label orders
- Making the move from a conventional to a digital workflow
The african market is a hugely exciting growth story for all industries including labelling, and we are excited to be involved in this new event. You can find out more on the Label Summit Africa website including a list of the very interesting speaker lineup.
See you in Cape Town!