Have you heard about the standard for environmentally friendly labelling and packaging promoted and developed by the EU, Ecolabel?
“The EU Ecolabel helps you identify products and services that have a reduced environmental impact throughout their life cycle, from the extraction of raw material through to production, use and disposal. Recognised throughout Europe, EU Ecolabel is a voluntary label promoting environmental excellence which can be trusted.”
Its only designed for the best 10% -20% of environmentally friendly products on sales, and has been going since 1992, even thought here are only about 17,000 registered products at present via 1,300 licenses.
At Mercian Labels we can see this Ecolabel becoming more popular as consumer awareness of truly green businesses become differentiated from greenwashed products. Our digital label printing process uses only FDA approved foodsafe toners that are deinkable for recycling, and contain no VOCs, and we would be pleased to support any customers looking to achieve the Ecolabel accreditation.
In the UK you can apply from http://ecolabel.defra.gov.uk/ , but note that there is a fee of a few hundred pounds for registration every year.
If you are very keen to learn more you may be interested in attending the new Ecoprint Show in Berlin at the end of September 2012.