The majority of premium shelf edge labels we digitally print for customers on synthetic materials are on polypropylene (PP), in both clear and white. Whilst excellent for very many applications, for some customers using squeezy bottles this can become an issue, as the strength of PP does not allow it to deform. Traditionally polyethylene (PE) materials that are a lot softer have been used, but these can deform during the heat fusing process of Xeikon digital label printing, and so alternatives are needed.
We have identified a new material that show promise to be an excellent substitute for PE, but is both properly digitally printable and cost effective. We would like to undertake some trials with customers with such a requirement, and ask that if you have a requirements for digitally printed squeezable labels, then please contact us describing your application, usage and interest in undertaking a trial.