Have you thought about trying A/B split testing of your labelled products to see what sells more?

A/B testing - its common for websites, why not packaging?

A/B testing – its common for websites, why not packaging?

Do you want to sell more product?  If so, read on!

In websites the principle of A/B Testing or even Multivariate testing is well established as an essential technique to statistically prove what version of a webpage sells most.

In packaging, A/B testing is a seriously underused technique, and we are looking for forward thinking brands and customers to take advantage of digital label printing to test different versions of your label design, like the example below (and here), to see what converts better.

An example of Procter & Gamble using AB testing on packaging

An example of Procter & Gamble using AB testing on packaging from falconrygroup.com

There is nothing like real customer spend data to guide a business decision, so as a special offer we will offer a significant discount to business looking to pioneer the use of the benefits of digital labelling in this way.  Using our Xeikon digital labelling technology you can try as many different designs as you like for no extra cost!  Please contact adrian.steele@mercianlabels.com if you wish to discuss this offer.