Choose your colours carefully… Cadbury wins trademark battle over purple Pantone 2865c packaging

pantone 2865c

pantone 2865c

Some time ago we wrote on the landmark case between Cadbury and Nestle over the use of the colour purple.  Well yesterday the appeal court had its final say, ruling in favour of Cadbury with a minor amendment about the definition only covering milk chocolate rather than all chocolate types.

Cadbury makes widespread use of purple on its packaging but rival Nestle wants to use the same shade

In product design and branding colour is critical, and we work with our customers to ensure that we maintain the most consistent colour in our digitally printed label and carton products.  We offer a useful Pantone PDF guide for download to help in your colour selection.

However to keep yourself out of the courts, we simply recommend you choose your colours wisely!