There is an increasing interest from UK microbreweries and larger chains in the craft beer market and this growth market now attracts the prestige and pricing of fine wines. USA producers are also interested in importing niche craft beers to the UK market! Of course customers buy with their eyes, and an exceptional quality label helps to sell premium beers with enhanced shelf edge appeal.
A new website has been launched to showcase the variety of materials on offer from one leading self adhesive substrate manufacturer with whom we have a close relationship, and we are impressed wit the photos of some of the sucesses they have seen already!
Beer label designers can indulge in some of the designs showcasing their range of bespoke materials for craft beers here, and its a website that is well worth a look.
Many of these materials can be digitally printed and we are looking to experiment with some forward thinking breweries to see what can be done. Whilst there are certain minimum order quantities for these premium materials, we are happy to work with customers to try new substrates and push the boundaries of digital labelling for beer labels even further.
For further information please contact Andy on 01543 431 074.
Footnote: If you are interested in the craft beer label market then you will appreciate this inforgraphic (hat tip to the USA bloggers at Lightning Labels)