Visualise how your label design colours are preferred by men and women, and prepare to be surprised!

 

Click this image to see how men and women prefer their colours

Click this image to see how men and women prefer their colours

This is an excellent interactive graphic if you want to compare the different perceptions of men and woman of a particular colour your want to you on your label design.  If you are seeking to make your product design appeal to a particular demographic then it would be well worth checking that your brand colour is not going to be off putting to the target audience.  It is great fun to experiment with and check your own brand colours against.  You may be surprised at the result!