Label Showcase: Sampling A Tipple from Theakston’s


Theakston Gift Sample Kit featuring transparent labels from Mercian Labels

Here at Mercian Labels, we’ve been producing stickers and labels for microbreweries for years, so when it comes to producing stickers suitable for bottles of ale, we’re not short of know-how.

That said; we also deal with some of the larger and more recognisable breweries across the UK and T&R Theakston Limited certainly fall into that category.

Founded in Masham, North Yorkshire, back in 1827, the family owned company has grown in size and reputation over the years. Their cask ales can be found in many pubs throughout the North of England and a few in the South, whilst their bottled beers are stocked in supermarkets all across Britain and even exported to the United States and Germany. So, when Theakstons asked us to provide them with labels for one of their products, we were delighted to help.

The brief we received from the brewer was for the Theakstons’ logo to be printed onto clear labels, with white backing to the artwork. The remainder of the label was to be left clear and then die cut to shape. The labels were to be used on the ‘Theakston Gift Sample Kit’ as shown in the image opposite.

The aim of the pack is to encourage fans of Theakstons to give their beers as a gift to friends and family members, in the hope that they will find them to their taste. We think that the labels look great and Theakstons were certainly pleased with our service too.

Marketing Manager Victoria Bramley said:

“We asked Mercian Labels to produce the packaging stickers for our Theakston Sample Kit. They were a good company to deal with and I’m very happy with the final product.”

Just in case you are wondering; their beers taste as good as they look! You can taste them for yourself by buying your own Theakston Sample Kit here.

If you are a brewery of any size looking for a reliable provider of long or short run labels then please give us a call on 01543 431 070 and we’d be happy to discuss your requirements with you. Alternatively you can drop us an email at for a prompt response.