New product – digitally printed bottle collar ‘ collarettes ‘

Xeikon digitally printed bottle collar collarette

Xeikon digitally printed bottle collar collarette

In the latest of a series of UK firsts, we are now able to manufacture digitally printed bottle collars, or collarettes as they are sometimes known in a unique process that digitally prints, varnishes, cuts and creases in a single pass saving significant time and cost.  These collarettes are used to as ‘on pack’ promotions for bottled products and often include a variable code number, variable QR barcode or similar unique identifier to drive the consumer to interact with the packaging and register for the promotion.

The additional added value this new service offers is the ability to include as many different design variations (eg a unique design for every town, every football club, every day or anything else) as well as variable data at no extra cost, and all in full colour at 1200dpi resolution for premium shelf edge packaging.

note the inclusion of variable text on each collarette

note the inclusion of variable text on each collarette

If you are interested in doing a unique promotion using bottle collars in small batches or with many different designs, perhaps including personalisation or a unique promotional code, then we would like to hear your ideas.

Please contact our Key Account Manager Andy Park for details on 01543 431 074.

 

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