Meet the team
Get to know your Mercian Labels Team. Our team prides itself with our excellent service, short lead times and expert advice. Speak to our friendly team on: +441543431070

Martin Dallas
Martin as non-executive Chairman brings extensive and broad packaging experience following senior roles in businesses such as Cadbury Schweppes, Amcor and Essentra

Dr Adrian Steele
Dr Adrian Steele is the Managing Director.
He is a Chartered Director and Fellow of the Institute of Directors. Adrian joined Mercian Labels in 2001 and is responsible for strategic direction, with a particular focus on acquisitions and new product development.

Hugo Gell
Hugo joined Mercian Labels in 2005 and is responsible for leading the customer-facing team and developing challenging sales and marketing strategies to meet purchasers requirements. He is a qualified member of the Institute of Directors

Jean Michel Sintome
Jean Michel brings a wealth of operational leadership expertise. He has worked in a number of World Class, blue-chip corporations such as Pernod Ricard and IDEMIA as well as international companies in the Nuclear, Oil and Gas, Engineering and Technology sectors. He is a qualified member of the Institute of Directors

Trudy Kinsey
As Sales Operations Manager, Trudy is responsible for the daily running of Mercian Labels' busy sales department and its smooth operation. As a customer service Champion, Trudy ensures excellent service from enquiry to delivery.

Hayley Cashmore
Hayley is our Marketing Manager, which is a relatively new position for Mercian Labels. Hayley on the other hand, having studied and qualified through the Institute of Direct and Digital Marketing has over 30 years Marketing and Field Sales experience.

Mitchell Tullett
Mitchell joins us with a wealth of knowledge and expertise in Leadership, Manufacturing and Lean Principles. Most recently, he worked for a major world-class food manufacturer leading various teams and departments throughout the operation. Mitchell will be focused on empowering our production team to continually improve our manufacturing standards.

Richard Jones
Richard Jones is our Operational Excellence Manager, overseeing all areas of operations within the factory and ensuring its smooth running.

Michael Phillips
Michael joins us with a wealth of knowledge and expertise in the training and development sphere. Most recently, he worked for a major world-class blue-chip corporation, building their training and development programme from the ground up. Michael will be creating, developing, and managing our brand new ‘Mercian Academy’ in conjunction with our expert printers.

Tracy Mason
Tracy is one of the first people you will speak to when you call our offices. Always ready to answer your questions, solve any issues you may have and direct your call accordingly.

Emma Burbage
Emma is one of the first people you will speak to when you call our offices. Always happy to assist you in any way she can, Emma will quickly and efficiently answer your questions, solve your problems and do it all with a smile on her face.

Andy Park
Andy looks after a variety of Blue-Chip Key Accounts, making their most complex issues disappear in as though they never existed, and delighting his clients with innovative and cost-effective solutions. One of his specialities is in the Petcare sector.

Sarah Clifft
We are delighted to welcome Sarah back after a 12 year break! Sarah will be looking after a selection of Multinational Blue Chip Key Accounts across a number of sectors. She has all the experience and skills necessary to delight her customers with her innovative solutions.

Joy Taylor
If you are in any way unsure or feeling daunted by the thought of ordering labels, Joy is who you need to speak to. She is a jargon-free mine of information and completely unflappable, ready to help and advise in your own time. If you need proof – just read the testimonials!

Fran Krstic
Following a recent promotion, Fran has now joined our Sales Team as a Trainee Account Manager. She will work closely with Jason Woodhouse and specialise in the variable data, barcode and medical labelling markets.


Simon Mashiter
Simon ‘Mash’ is a key sales resource with a 32 years of industry experience, and irrepressible enthusiasm for the industry and his fortunate clients. Simon specialises in beverages, spirits, health and beauty, toiletries, household, chemicals and automotive sectors to name but a few.

Simon Meikle
Simon is one of our Business Development Managers, forging relationships with key buyers from large brands and retailers and offering invaluable advice. 33 years of knowledge of materials, adhesives, varnishes and laminates make him a powerhouse of expertise.

Jason Woodhouse
Jason is our in-house expert with over 25 years of experience in variable data, barcodes and medical labelling. He also controls all of our global Gammatex™ and sterilisation indicator label sales.

Jon Cox
If it’s technically challenging or complex and difficult, Jon will make it happen. From programming Variable Data to solving substrate and adhesive combinations, if it needs doing but hasn’t been done before, Jon Is our first port of call. Want it solving? Jon’s your man.

Sharon Cogan
The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

Kieran Humphries
The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

Laura Wright
The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

Dan Ashton
Dan has been with Mercian Labels since 2011. He started off in sales and in that time his role has grown and developed in line with business demands, slowly working his way into management.

Alison Witton
Ali is our Production Scheduler, responsible for producing the complex master production schedules to ensure your tight deadlines are met. We pride ourselves in our OTIF record (On Time In Full), and Ali is the guardian of OTIF!

Nichola Price
Nichola is our Production Planner, and it’s her job to make sure that the production lines are running efficiently, that all stock is being maintained in accordance with demand and that the plans are tightly controlled on a day to day basis.

Anita Tchiakpe Bayong
Anita is responsible for the quality function at Mercian Labels, including supplier quality, product quality, health and safety, and critically, the implementation and management of our ISO9001/ISO14001/ISO17712 and BRCGS accreditations.

Samantha Bent
“ Sam joined the team last year as a Rewinder/Finisher and having successfully completed her inhouse PDP she has now been promoted to the position of Quality Officer. Her job is to ensure that the Quality Management System is maintained through our operation on a daily basis.”

Lubica Brough
Lubica makes sure everything happens smoothly – calm, efficient, always willing to help and always cheerful, Lubica will make you believe it's Friday even when it's Monday!

The Artwork Team
Nothing happens unless it goes through the artwork team, who will diligently create the right look for your labels, and send you proofs to approve. They can advise on all kinds of design elements too.

Finance Team
Gary and Michaela are our diligent finance team – if you have any questions about invoices or purchases, this is the team to talk to!

The Factory!
Lots of us in this pic, but not all, as we work shifts. This is where it all happens, in our state-of-the-art manufacturing facility, working tirelessly to produce the World Class labels you rely on us for.