Meet the team

Get to know your Mercian Labels Team. Our team prides itself with our excellent service, short lead times and expert advice. Speak to our friendly team on:  +441543431070

Martin Dallas


Martin as non-executive Chairman brings extensive and broad packaging experience following senior roles in businesses such as Cadbury Schweppes, Amcor and Essentra 

Dr Adrian Steele

Managing Director

Dr Adrian Steele is the Managing Director.
He is a Chartered Director and Fellow of the Institute of Directors. Adrian joined Mercian Labels in 2001 and is responsible for strategic direction, with a particular focus on acquisitions and new product development.

Hugo Gell

Sales Director

Hugo joined Mercian Labels in 2005 and is responsible for leading the customer-facing team and developing challenging sales and marketing strategies to meet purchasers requirements. He is a qualified member of the Institute of Directors

Richard Jones

Operations Manager

Richard Jones is our Operations Manager, overseeing all areas of operations within the factory and ensuring its smooth running.

Tim Holling

Production Manager

Tim Holling is our Production Manager with a wealth of technical and production expertise, making sure productivity is maintained on the factory floor and top quality orders are shipped in industry beating lead times.

Gemma Brookes

Sales Manager

As Sales Office Manager, Gemma is responsible for the daily running of Mercian Labels’ busy sales department and its smooth operation. As a customer service Champion, Gemma ensures excellent service from enquiry to delivery. 

Alison Witton

Production Planner

Ali is our Production Planner, responsible for producing the complex master production schedules to ensure your tight deadlines are met. We pride ourselves in our OTIF record (On Time In Full), and Ali is the guardian of OTIF!

Simon Meikle

Business Development Manager

Simon is one of our Business Development Managers, forging relationships with key buyers from large brands and retailers and offering invaluable advice. 33 years of knowledge of materials, adhesives, varnishes and laminates make him a powerhouse of expertise.

Simon Mashiter

Business Development Manager

Simon ‘Mash’ is a key sales resource with a 32 years of industry experience, and irrepressible enthusiasm for the industry and his fortunate clients. Simon specialises in beverages, spirits, health and beauty, toiletaries, household, chemicals and automotive sectors to name but a few.

Jason Woodhouse

Business Development Manager

Jason is our in-house expert with over 25 years of experience in variable data, barcodes and medical labelling. He also controls all of our global Gammatex™ and sterilisation indicator label sales.

David Holden

Business Development Manager

David’s BDM role is largely (but by no means exclusively) focussed on helping customers in our e-cig, CBD and vaping sectors. This inevitably means he is also our resident expert in multi-page or ‘peel and reveal’ labels in markets including chemicals and agricultural products.

Andy Park

Key Account Manager

Andy looks after a variety of Blue-Chip Key Accounts, making their most complex issues disappear in as though they never existed, and delighting his clients with innovative and cost-effective solutions. One of his specialities is in the Petcare sector.

Joy Taylor

Sales Manager

If you are in any way unsure or feeling daunted by the thought of ordering labels, Joy is who you need to speak to. She is a jargon-free mine of information and completely unflappable, ready to help and advise in your own time. If you need proof – just read the testimonials!

Emma Griffiths

Customer Care

Emma is probably the first person you will speak to if you call our offices. Irrepressibly cheerful, Emma will quickly and efficiently steer you in the right direction while making you feel glad you called us.

Finance Team

Gary and Michaela

Gary and Michaela are our diligent finance team – if you have any questions about invoices or purchases, this is the team to talk to!

TSA Team

Chris, Sharon, Dan

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions. 

The Artwork Team

L to R: Paul, Jamie, Guy

Nothing happens unless it goes through the artwork team, who will diligently create the right look for your labels, and send you proofs to approve. They can advise on all kinds of design elements too.

The Factory!

Lots of us in this pic, but not all, as we work shifts. This is where it all happens, in our state-of-the-art manufacturing facility, working tirelessly to produce the World Class labels you rely on us for.

Lubica Brough

Executive Assistant

Lubica makes sure everything happens smoothly – calm, efficient, always willing to help and always cheerful, Lubica will make you believe it’s Friday even when it’s Monday!

Karl Shilton


Karl stands for Quality. He’s done Toyota Quality, and we suspect he’s fluent in Japanese. He can certainly talk their language when it comes to making sure things are top notch in that department.



Complete the form below to send us an enquiry

Unit 2,
Plant Lane Business Park,

+44 (0) 1543 431 070