Meet the team

Get to know your Mercian Labels Team. 

Our team prides itself on our excellent service, short lead times and expert advice. 

Speak to our friendly team on: +44(0)1543 431070

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Martin Dallas


Martin as non-executive Chairman brings extensive and broad packaging experience following senior roles in blue-chip businesses such as Cadbury Schweppes, Amcor and Essentra Packaging.

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Dr Adrian Steele

Managing Director

Dr Adrian Steele is the Managing Director.
He is a Chartered Director and Fellow of the Institute of Directors. Adrian joined Mercian Labels in 2001 and is responsible for strategic direction, with a particular focus on acquisitions and new product development.

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Hugo Gell

Sales Director

Hugo joined Mercian Labels in 2005 and is responsible for leading the customer-facing team and developing challenging sales and marketing strategies to meet purchasers requirements. He is a qualified member of the Institute of Directors

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Jean Michel Sintome

Operations Director

Jean Michel brings a wealth of operational leadership expertise. He has worked in a number of World Class, blue-chip corporations such as Pernod Ricard and IDEMIA as well as international companies in the Nuclear, Oil and Gas, Engineering and Technology sectors. He is a qualified member of the Institute of Directors

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Trudy Kinsey

Sales Operations Manager

As Sales Operations Manager, Trudy is responsible for the daily running of Mercian Labels’ busy sales department and its smooth operation. As a Customer Service Champion, Trudy ensures excellent service from enquiry to delivery.  

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Mark Prior

Marketing Manager

Mark deals with all of the ‘P’s in the Marketing Mix, and is responsible for getting our public image across to our customers; whether it’s sustainability, value, the Triple Bottom Line, engagement with our local community, or our full product offering – whatever it takes towards pointing you in the right direction for your best possible labelling solution.

Mitchell Tullett

Mitchell Tullett

Production Manager

Mitchell joined us in 2022 with a wealth of knowledge and expertise in Leadership, Manufacturing and Lean Principles. Most recently, he worked for a major world-class food manufacturer leading various teams and departments throughout the operation. Mitchell is fully focused on empowering our production team to continually improve our manufacturing standards.

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Richard Jones

Operational Excellence Manager

Richard Jones is our Operational Excellence Manager, overseeing all areas of operations within the factory and ensuring its smooth running.

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Michael Phillips

Training & Development Specialist

Michael inspires us with a wealth of knowledge and expertise in the training and development sphere. Michael is creating, developing, and managing our ground-breaking ‘Mercian Academy’, ensuring that our people development and training are truly world-class.

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Tracy Mason

Customer Care

Tracy is one of the first people you will speak to when you call our offices. Always ready to answer your questions, solve any issues you may have and direct your call accordingly. Tracy works hard to keep you happy.

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Joy Taylor

Account Manager

If you are in any way unsure or feeling daunted by the thought of ordering labels, Joy is who you need to speak to. She is a jargon-free mine of information and completely unflappable, ready to help and advise in your own time. If you need proof – just read the testimonials or our NPS page.

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Andy Park

Key Account Manager

Andy looks after a variety of Blue-Chip Key Accounts, making their most complex issues disappear as though they never existed, and delighting his clients with innovative and cost-effective solutions. His specialities lie in the e-cig and Pet Care sectors.

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Jane Chivers

Account Manager

If you have contact with Simon Mashiter or Simon Meikle and have any questions about your orders, Jane is your office contact. She will be processing your POs and chasing the various departments on your behalf. If things are reaching you in record times, thank Jane. If you need solutions, ask Jane. Jane has the answers!

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Fran Krstic

Account Manager

If you need help with variable data, barcode and medical labelling, call Fran! She works closely with Jason Woodhouse and specialises in these areas. What she doesn’t know, she will find out at lightning speed, and her explanations will be delightfully jargon-free.

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Jon Cox

Technical Specialist

If it’s technically challenging or complex and difficult, Jon will make it happen. From programming Variable Data to solving substrate and adhesive combinations, if it needs doing but hasn’t been done before, Jon Is our first port of call. Want it solving? Jon’s your man.

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Dan Ashton

Sales Systems Analyst

Dan has been with Mercian Labels since 2011. He started off in sales and in that time his role has grown and developed in line with business demands. His tech-savvy brain keeps our ERP system up to date and relevant. We know what he does, Dan knows how he does it…

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Simon Mashiter

Business Development Manager

Simon ‘Mash’ is a key sales resource with 32 years of industry experience and irrepressible enthusiasm for the industry and his fortunate clients. Simon specialises in beverages, spirits, health and beauty, toiletries, household, chemicals and automotive sectors to name but a few.

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Simon Meikle

Business Development Manager

Simon is one of our Business Development Managers, forging relationships with key buyers from large brands and retailers and offering invaluable advice. 33 years of knowledge of materials, adhesives, varnishes and laminates make him a powerhouse of expertise.

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Jason Woodhouse

Business Development Manager

Jason is our in-house expert with over 25 years of experience in variable data, barcodes and medical labelling. He also controls all of our global Gammatex™ and sterilisation indicator label sales.

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Louise Taylor

Business Development Manager

Louise is our highly experienced BDM covering the South of England. So if your business operates in that neck of the woods, and you use labels, you really need to be talking to Lou!

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Sharon Cogan

Technical Sales Administrator

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

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Laura Wright

Technical Sales Administrator

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

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Alison Witton

Supply Chain Manager

Ali is our Production Scheduler, responsible for producing the complex master production schedules to ensure your tight deadlines are met. We pride ourselves in our OTIF record (On Time In Full), and Ali is the guardian of OTIF!

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Nichola Price

Production Planner

Nichola is our Production Planner, and it’s her job to make sure that the production lines are running efficiently, that all stock is being maintained in accordance with demand and that the plans are tightly controlled on a day to day basis.

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Anita Tchiakpe Bayong

QHSE Manager

Anita is responsible for the quality function at Mercian Labels, including supplier quality, product quality, health and safety, and critically, the implementation and management of our ISO9001/ISO14001/ISO17712 and BRCGS accreditations. Thanks to Anita they are all kept in top form, and our comments from auditors are consistently excellent!

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Samantha Mills

Quality Officer

Sam joined the team in 2021 as a Rewinder/Finisher and having successfully completed her inhouse PDP she has now been promoted to the position of Quality Officer.  Her job is to ensure that Quality is at the forefront of everything we do; and it is!


The Artwork Team

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Nothing happens unless it goes through the artwork team, who diligently create the right look for your labels, and send you proofs to approve. They can advise on all kinds of design elements, embellishments, and sustainable materials too. Fogra39 eat your heart out!

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Finance Team

Helen Sharratt

Helen runs our diligent finance team – if you have any questions about invoices or purchases, this is the team to talk to!

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Lubica Brough

Executive Assistant

Lubica makes sure everything happens smoothly – calm, efficient, always willing to help and always cheerful, Lubica will make you believe it’s Friday even when it’s Monday!

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The Factory!

Lots of us in this pic, but not nearly all, as we work shifts. This is where it all happens, in our state-of-the-art manufacturing facility, working tirelessly to produce the World Class labels you rely on us for.

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