Meet the team

Get to know your Mercian Labels Team. Our team prides itself with our excellent service, short lead times and expert advice. Speak to our friendly team on:  +441543431070

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Martin Dallas

Chairman

Martin as non-executive Chairman brings extensive and broad packaging experience following senior roles in businesses such as Cadbury Schweppes, Amcor and Essentra

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Dr Adrian Steele

Managing Director

Dr Adrian Steele is the Managing Director.
He is a Chartered Director and Fellow of the Institute of Directors. Adrian joined Mercian Labels in 2001 and is responsible for strategic direction, with a particular focus on acquisitions and new product development.

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Hugo Gell

Sales Director

Hugo joined Mercian Labels in 2005 and is responsible for leading the customer-facing team and developing challenging sales and marketing strategies to meet purchasers requirements. He is a qualified member of the Institute of Directors

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Jean Michel Sintome

Operations Director

Jean Michel brings a wealth of operational leadership expertise. He has worked in a number of World Class, blue-chip corporations such as Pernod Ricard and IDEMIA as well as international companies in the Nuclear, Oil and Gas, Engineering and Technology sectors. He is a qualified member of the Institute of Directors

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Trudy Kinsey

Sales Operations Manager


As Sales Operations Manager, Trudy is responsible for the daily running of Mercian Labels' busy sales department and its smooth operation. As a customer service Champion, Trudy ensures excellent service from enquiry to delivery.  

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Hayley Cashmore

Marketing Manager


Hayley is our Marketing Manager, which is a relatively new position for Mercian Labels. Hayley on the other hand, having studied and qualified through the Institute of Direct and Digital Marketing has over 30 years Marketing and Field Sales experience.

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Mitchell Tullett

Production Manager

Mitchell joins us with a wealth of knowledge and expertise in Leadership, Manufacturing and Lean Principles. Most recently, he worked for a major world-class food manufacturer leading various teams and departments throughout the operation. Mitchell will be focused on empowering our production team to continually improve our manufacturing standards.

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Richard Jones

Operational Excellence Manager

Richard Jones is our Operational Excellence Manager, overseeing all areas of operations within the factory and ensuring its smooth running.

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Michael Phillips

Training & Development Specialist

Michael joins us with a wealth of knowledge and expertise in the training and development sphere. Most recently, he worked for a major world-class blue-chip corporation, building their training and development programme from the ground up. Michael will be creating, developing, and managing our brand new ‘Mercian Academy’ in conjunction with our expert printers.

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Tracy Mason

Customer Care

Tracy is one of the first people you will speak to when you call our offices. Always ready to answer your questions, solve any issues you may have and direct your call accordingly.

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Emma Burbage

Customer Care

Emma is one of the first people you will speak to when you call our offices. Always happy to assist you in any way she can, Emma will quickly and efficiently answer your questions, solve your problems and do it all with a smile on her face.

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Andy Park

Key Account Manager

Andy looks after a variety of Blue-Chip Key Accounts, making their most complex issues disappear in as though they never existed, and delighting his clients with innovative and cost-effective solutions. One of his specialities is in the Petcare sector.

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Sarah Clifft

Key Account Manager

We are delighted to welcome Sarah back after a 12 year break! Sarah will be looking after a selection of Multinational Blue Chip Key Accounts across a number of sectors. She has all the experience and skills necessary to delight her customers with her innovative solutions.

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Joy Taylor

Account Manager

If you are in any way unsure or feeling daunted by the thought of ordering labels, Joy is who you need to speak to. She is a jargon-free mine of information and completely unflappable, ready to help and advise in your own time. If you need proof – just read the testimonials!

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Fran Krstic

Trainee Account Manager

Following a recent promotion, Fran has now joined our Sales Team as a Trainee Account Manager. She will work closely with Jason Woodhouse and specialise in the variable data, barcode and medical labelling markets.

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Business Development Manager

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Simon Mashiter

Business Development Manager

Simon ‘Mash’ is a key sales resource with a 32 years of industry experience, and irrepressible enthusiasm for the industry and his fortunate clients. Simon specialises in beverages, spirits, health and beauty, toiletries, household, chemicals and automotive sectors to name but a few.

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Simon Meikle

Business Development Manager

Simon is one of our Business Development Managers, forging relationships with key buyers from large brands and retailers and offering invaluable advice. 33 years of knowledge of materials, adhesives, varnishes and laminates make him a powerhouse of expertise.

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Jason Woodhouse

Business Development Manager

Jason is our in-house expert with over 25 years of experience in variable data, barcodes and medical labelling. He also controls all of our global Gammatex™ and sterilisation indicator label sales.

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Jon Cox

Technical Specialist

If it’s technically challenging or complex and difficult, Jon will make it happen. From programming Variable Data to solving substrate and adhesive combinations, if it needs doing but hasn’t been done before, Jon Is our first port of call. Want it solving? Jon’s your man.

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Sharon Cogan

Technical Sales Administrator

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

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Kieran Humphries

Technical Sales Administrator

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

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Laura Wright

Technical Sales Administrator

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

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Dan Ashton

Sales Systems Analyst

Dan has been with Mercian Labels since 2011. He started off in sales and in that time his role has grown and developed in line with business demands, slowly working his way into management.

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Alison Witton

Supply Chain Manager

Ali is our Production Scheduler, responsible for producing the complex master production schedules to ensure your tight deadlines are met. We pride ourselves in our OTIF record (On Time In Full), and Ali is the guardian of OTIF!

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Nichola Price

Production Planner

Nichola is our Production Planner, and it’s her job to make sure that the production lines are running efficiently, that all stock is being maintained in accordance with demand and that the plans are tightly controlled on a day to day basis.

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Anita Tchiakpe Bayong

QHSE Manager

Anita is responsible for the quality function at Mercian Labels, including supplier quality, product quality, health and safety, and critically, the implementation and management of our ISO9001/ISO14001/ISO17712 and BRCGS accreditations.  

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Samantha Bent

Quality Officer

“ Sam joined the team last year as a Rewinder/Finisher and having successfully completed her inhouse PDP she has now been promoted to the position of Quality Officer.  Her job is to ensure that the Quality Management System is maintained through our operation on a daily basis.”

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Lubica Brough

Executive Assistant

Lubica makes sure everything happens smoothly – calm, efficient, always willing to help and always cheerful, Lubica will make you believe it's Friday even when it's Monday!

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The Artwork Team

Jamie & Guy

Nothing happens unless it goes through the artwork team, who will diligently create the right look for your labels, and send you proofs to approve. They can advise on all kinds of design elements too.

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Finance Team

Gary and Michaela

Gary and Michaela are our diligent finance team – if you have any questions about invoices or purchases, this is the team to talk to!

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The Factory!

Lots of us in this pic, but not all, as we work shifts. This is where it all happens, in our state-of-the-art manufacturing facility, working tirelessly to produce the World Class labels you rely on us for.

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